Nothing can give your CRM a lift like marketing automation. In the past, CRM was primarily about lead generation and contact management. These are still critically important, but nothing delivers long-term ROI like customer retention.
With the customer intelligence captured in Navigator, you can launch automated marketing campaigns that target the right customer, with the right message, at the right time – all with an eye toward improving lifetime customer value and retention.
This technology gives you point-and-click access that ensures your organization can:
• Integrate all customer touch points and channels (such as direct mail, email, website, call center, RSL, and DRTV) to gain a consistent and accurate database.
• Easily setup campaigns and select targets based on a variety of criteria, including demographics, geographics, customer profiles, travel behaviors, previous purchases and media preferences.
• View key performance indicators critical to your success in real-time.
• Compare results from different periods or campaigns in order to track trends.
The flexibility and dynamic nature of Navigator will allow you to realize the benefits of marketing automation quickly and cost-effectively. Effectively manage every stage of your marketing process – from setting strategy to measuring results – in an integrated, easy-to-use solution.