Until now, destinations were limited to inquiry data on which to base their marketing decisions, without knowing if those inquirers were actual visitors. Ruf’s Visitor Analysis reveals your destinations actual visitors while providing insight into their travel behaviors and preferences.
Ruf’s Visitor Analysis is a unique and comprehensive analysis of your destination’s actual visitors. This analysis is two-fold, consisting of a profile of your inquiries and a profile of actual visitors. The results clarify demographic, psychographic and lifestyle information, as well as travel behavior and patterns. It also helps you understand the differences and similarities between your inquirers and visitors.