Ruf Strategic Solutions, A Leader in Travel & Tourism Marketing, Research & Database Marketing Intelligence

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Visitor Analysis

We know who's visiting your destination.
Do you?

Until now, destinations were limited to inquiry data on which to base their marketing decisions, without knowing if those inquirers were actual visitors. Ruf’s Visitor Analysis reveals your destinations actual visitors while providing insight into their travel behaviors and preferences.

Ruf’s Visitor Analysis is a unique and comprehensive analysis of your destination’s actual visitors. This analysis is two-fold, consisting of a profile of your inquiries and a profile of actual visitors. The results clarify demographic, psychographic and lifestyle information, as well as travel behavior and patterns. It also helps you understand the differences and similarities between your inquirers and visitors.

Using your local partner data, transactional visitor information is summarized into meaningful data and is analyzed at the household level. The following are samples of visitor transaction data analyzed for Visitor Analysis:

	• Visitor name and address	• Length of stay
	• Booked date	• Return visitor
	• Method of booking	• Revenue per night
	• Date of arrival: month, weekday and season

Our analysis will segment your visitors and inquirers into similar groups based upon shared demographic characteristics and purchase behaviors to uncover your best groups of prospects. This information can be used to locate households of your best prospective visitors throughout the nation. Finding these gold mines allows you to target your best prospects without wasting your money on uninterested or unqualified prospects.

Guide your marketing efforts and optimize your marketing campaigns through better understanding of your visitors. Arm yourself with the knowledge of who is visiting and you will increase marketing effectiveness through precision targeting, timing and messaging. Ruf’s Visitor Analysis will give you the insight you need to better market your destination to the right people.