Ruf Strategic Solutions, the pioneer in traveler analytics and database marketing, brings you TRAVEL TARGETS GOLD. This solution gives travel marketers the ability to select lists of consumers who have the highest likelihood to engage in specific travel behaviors.
TRAVEL TARGETS GOLD identifies superior prospects for your destination. Travel marketers can select households from a variety of travel categories combined with demographics to obtain the greatest targeting power possible. The travel categories include:
Destinations
Country, region, city or theme park
Travel Mode
Air, auto, bus, train or boat preferences, including the ability to choose specific brands
Hospitality
Brand and class (i.e. economy or luxury), timeshare, all-inclusive resorts, cruises and more
Activity Preferences
Adventure, culture, sport and shopping
Travel Value
Average length of stay, dollars spent, etc.
Seasonality
Peak season or shoulder season travelers
Media
Media channels most likely to generate responses
TRAVEL TARGETS GOLD empowers travel marketers with the freshest, most accurate travel data from DKS&A and the best travel analytics from Ruf for the most predictive traveler intelligence available in today’s competitive marketing environment. Identify superior candidates for your destination with TRAVEL TARGETS GOLD.
