Targeting travel and tourism prospects and customers means reaching the right people for your offer.  What types of destinations interest them? Do they prefer air or train travel? Are they interested in cruises?  Do they like gambling or theme parks? Do they prefer budget or luxury hotels? TRAVEL TARGETS prospect lists provide travel marketers with the ability to select lists of consumer households that have a strong likelihood to engage in selected travel behaviors.

The limited universe of options for prospect names has made hitting your target audience more challenging.  Using demographic and psychographic data in powerful consumer models, Ruf's travel lifestyles identify superior candidates for your travel message without the high costs and limited counts of response lists.  With TRAVEL TARGETS, you will be able to reach the right people at the right time for your offer, increasing your response rates and improving your campaign profitability.