The Smart Territory Analysis & Reporting Tool (S.T.A.R.T.) helps your organization optimize marketing, advertising, and selling through travel agents and your own sales staff. Understanding the market potential of each sales territory allows you to analyze and maximize the performance of your sales network. With this information, you can focus your best efforts on your best opportunities. This analysis, combined with Ruf’s marketing expertise, will help you:
• Uncover “hot pockets” of key prospects with the greatest market potential.
• Focus marketing dollars on the most productive market areas in a territory.
• Target prospects with a high likelihood of becoming a customer.
• Rank travel agencies based on market potential.
• Discover ideal travel agents with the greatest market potential.
• Design sales strategies based upon market penetration and market potential reports.
• Visualize market potential with radius maps around each agency.
• Identify areas that are currently underserved by your sales team.
Through our 30 years in the tourism industry, we have forged partnerships with many tourism related data partners allowing us to build robust solutions such as S.T.A.R.T. S.T.A.R.T. not only analyzes and segments your customer data, it also enhances marketing database with details such as:
Travel specialty (Cruise, Adventure, etc)
Travel and buying behavior
Once S.T.A.R.T. has uncovered your best customers, best prospects and best agents, you can align your sales and marketing resources to capitalize on your best opportunities. Maximize your marketing ROI and optimize your sales force with S.T.A.R.T.