Ruf Strategic Solutions, A Leader in Travel & Tourism Marketing, Research & Database Marketing Intelligence

	Campaign Management


	Putting the pieces together

	Campaign management at its finest means controlling every aspect of each campaign from selecting a target audience through evaluating results. Using Navigator‘s campaign management for email, direct mail or sales calls, you will be able to:
	Define target selection for each campaign. Create campaigns with unique list selection criteria. Create messages customized to customers’ interests. Integrate all campaign information into one comprehensive database. Generate comprehensive reports on campaign results and subsequent sales. Track results back to the original customer or prospect data. Understand trends to help define an integrated contact strategy which maximizes response. Measure campaign return on investment.
	Unique to our Campaign Management System (CMS) is the ability to choose your target audience by any combination of demographic variables from your database such as geographic location, last inquiry date and more. You can also target your audience by any enhancement variables Ruf has appended to your file such as age, estimated income and marital status.

	Ruf’s CMS gives you a complete picture of every campaign, from beginning to end. Equipped with the knowledge of what message, audience and channel maximizes your return, you will guarantee success of each campaign.