Ruf Strategic Solutions, A Leader in Travel & Tourism Marketing, Research & Database Marketing Intelligence

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Email Marketing

Building profitable relationships

Email marketing has become the new Wild West for today’s marketers. This frontier has proven to be rich with gold if you have the right guide to navigate the path successfully. Without question, no other marketing channel offers such a fast and cost-effective method for reaching customers. Ruf has spent years charting a successful course and can be your guide through this challenging frontier.

Through the electronic marketing capabilities within NAVIGATOR, you will be able to:

	• Select customers for targeted email messages based upon their demographics, geographics, and/or travel behaviors.
	• Produce vivid graphical messages with our simple HTML editor.
	• Deliver high volumes of emails quickly and effortlessly.
	• Define automatically generated electronic response messages based on your unique business rules.
	• Personalize message content to include specific customer data.
	• Create templates for consistent branding and time savings when creating new campaigns.
	• Schedule delivery time and date for singular or reoccurring campaigns.
	• Track outbound messages and inbound responses.
	• View delivery statistics and customized reports to quantify your results.

Integrating all the feedback from each email campaign and combining with other traditional campaigns provides you with valuable insight into your customers and prospects contact preferences. For example, does the frequency and timing of the email increase response rates and do your customers respond better to an email offer after receiving a direct mail? With the integrated database NAVIGATOR offers, you will be able to understand trends and maximize results. Through testing and a continual feedback loop you will learn the optimal contact strategy for each segment of your database.

The marketing frontier is rapidly moving and an effective e-marketing strategy is critical for today’s successful organizations. Email marketing is just one method of reaching your customers and prospects. It is very effective, but when used in conjunction with other targeted strategies and a centralized database, email marketing becomes a goldmine.