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Better Data enables Better Results
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In order for NAVIGATOR or any marketing campaign to work at its best, the data must be clean, accurate and complete. To that end, Ruf provides a number of data services, including:
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| DATA ENHANCEMENT |
| Through our strategic partnerships, we offer the most comprehensive and accurate data enhancements available in the market today. |
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Enhancements - Make your database work for you! We can append demographic and psychographic information to your data such as: |
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• Age, Income, Homeownership, Presence of Children |
| • Attitudinal and behavioral information |
| • Phone number |
| • Mailing address |
| • E-mail address |
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Analytic Appends – Maximize the value and intelligence of your database. Ruf Analytics aggregates your massive amount of consumer data into one predictive score and appends it to your database to: |
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• Effectively target desirable customers based upon travel preference. |
• Increase your ability to analyze your data for trends, purchasing patterns,
cross-selling opportunities, revenue potential and other activities. |
| • Optimize campaign performance and relevance. |
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| DATA HYGIENE |
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• List cleansing - Standardizing name and address from a mailing list and,
in many instances, correcting or removing an invalid record. |
• National Change of Address (NCOA) – Identifies businesses and consumers
who have filed a change of address form with the United States Postal Service in
the last four years. |
• Address Standardization – Appending ZIP+4 and standardizing addresses
in your database to increase deliverability. |
• Merge/Purge Records - Combining multiple databases and removing duplicate
records to produce an integrated, clean database. |
• Do Not Call (DNC) – Ensure your marketing efforts comply with the
Federal Trade Commission’s National Do Not Call Registry. |
• Householding – A process in which we take all individuals with the same address
and place into one unique household for mailing efficiencies. |
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ALERTS |
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• Automatic Alerts - Generates alerts to potential technical or data problems from your customer touch points. Monitors basic system operations 24/7 and can be customized to include monitoring of special conditions from your website, call center or fulfillment house. |
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Working with reliable data is just as important as what you do with it. With a cleaner, more powerful database your campaigns will be a lean, mean, profit-making machine! |
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Just Say NO to Dirty Data |
