Ruf's analysis of your current customer or inquiry data provides the first step in developing a marketing goldmine for your organization. With this analysis, you will be able to understand and gain a deeper insight into all of your customer segments by hundreds of demographic and psychographic traits. This allows for marketers to communicate more effectively with each unique customer segment. The power of this segmentation truly maximizes marketing profitability by enabling you with the ability to focus on your golden prospects. With this analysis you will gain the knowledge of:
• Who your customers or inquirers are by
demographic and psychographic traits.
• What media they prefer to read, listen or watch.
• When and where your prospects are likely to
travel and how they are likely to spend their money.
• Where you can find others just like your "best" prospects
from our database of over 115 million households.
Not only will you will gain a crystal clear picture of your current travelers, you will be able to acquire your prospects more effectively by knowing if they are interested in spas and resorts, wilderness adventures, European cruises, culture and heritage or dining and nightlife. Combine this with our proprietary media preference information and you'll truly have the ability for personalization of your marketing communications!
Insight gained from Ruf’s analysis will help you maximize marketing ROI.