Are you data-rich, but information-poor? Through the power of smart tools, your organization can turn your plethora of data into actionable intelligence.
Customer Analytics – predict the future by understanding the past
Your customer data can be enhanced with thousands of demographic, psychographic, and travel preferences and then segmented based upon likelihood to purchase. Through our advanced household segmentation system, we can create highly predictive scores that you can use to:
• Target specific segments within your
own data or a universe of travel prospects.
• Select lists by thousands of different
travel lifestyles and demographics.
• Target and customize messages
across multiple media channels.
OLAP – quickly identify the reasons behind customer actions
Online Analytical Processing (OLAP) enables you to take steps to effectively address whatever is motivating your customers to act or not to act.
You can use OLAP to:
• Perform “what-if” queries, when and how you need.
• Slice and dice data for actionable customer intelligence.
• Drill down to gain a better understanding of cause and effect.
• Create meaningful custom reports.
Web Analytics – enhance your web visitors’ experience
Your customer and campaign data combined with website analysis can empower you to:
• Drive more traffic to your website through personalized content.
• Act rather than just react by obtaining real-time web reports and trend analyses.
• Gain a deeper understanding into the web behaviors of your visitors.
When it comes to data mining, Ruf’s analytical tools DIG DEEPER