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Decades of expertise at your service |
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Ruf Strategic Solutions delivers a full suite of travel marketing solutions designed to help travel and tourism organizations acquire new customers and build profitable relationships with existing customers. Our solutions have become the technological nervous system behind many leading tourism marketer’s strategy. Founded by Jacob F. Ruf in 1976, Ruf Strategic Solutions has been helping organizations maximize the return on their marketing investment through superior customer intelligence. |
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A History of Innovation |
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The company’s rich history includes development of: |
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• The first ZIP Code model, in partnership with Martin Baier |
| • The first commercially available relational database |
| • The first truly household-level consumer clustering system |
| • The first business clustering system using proprietary “corporate lifestyles” |
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Jacob Ruf’s four sons now operate Ruf Strategic Solutions. Carrying on their father’s midwestern values of honesty, hard work and integrity, the brothers are guiding Ruf Strategic Solutions as a leader in tourism marketing solutions with innovative services such as: |
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Analytics to discover, acquire and retain your travel customers. |
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Unique list selects to target your best prospects. |
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Online CRM to manage, measure and maximize marketing ROI. |
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Ruf’s unique ability to integrate vast arrays of data, technology tools, and 30 years of expertise empowers organizations with truly actionable and measurable intelligence. With our leading-edge technology and our extensive list of data and partners, we offer our clients the latest and greatest marketing tools available today. |
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Ruf’s goal is to help you market smarter |
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